AI bidding is only as good as the data behind it. We audit your website's tracking and show you what is broken, why it matters, and what it is costing you. In plain business language, no jargon.
We crawl your live site the way your ad platforms see it, then check the layers that decide whether smart bidding optimises toward revenue or toward noise.
Are your events mapped to real business outcomes, with clean names and internal traffic filtered out? Most default installs miss this.
Is your primary conversion a form fill, or actual revenue? We check what your algorithm is really being told to optimise for.
Are iOS, ad blockers, and cookie limits eating your data? We check whether you collect events server-side or lose them in the browser.
Are your pixels firing on every key page, and matching across your main site and any checkout flow?
Are browser and server events deduplicated so you are not double counting? Is consent set up so you keep modelling lift?
When a deal closes in your CRM, does that signal flow back to Google and Meta so they learn what real revenue looks like?
We scan your live site and hand you a clear scorecard plus every tag we found, ranked by impact and written so anyone on your team can act on it. Here is real output from an audit.
A branded walkthrough of what we found on your site, ranked by impact. You decide what to do next.
One short form. We run the audit on your live website, no access or setup needed from you.
Within 3 business days: a prioritised list of what is broken, why it matters, and what it is likely costing you.
Fix it yourself with our list, or book a free call. If you want, we can set it up for you too.
Find out where your tracking breaks down. Free, no obligation, in 3 business days.
Get my free tracking audit