Digital transformation

BusinessMarketing1 episode

Welcome to the podcast where data meets action! Hy Digital brings you expert insights on data-driven advertising, cutting-edge digital marketing strategies, and the transformative power of HubSpot integrations. Whether you're looking to optimize your sales flow, master data tracking, or achieve measurable results online, this podcast delivers actionable advice and thought leadership from the forefront of consulting and execution. Join us as we unpack real-world challenges and share solutions to help your business grow and thrive in the digital age.

Latest episode

All Episodes

Navigating Marketing in a Cookieless World

22 min 58 sec

In this episode of Digital Transformation, I explore the evolving landscape of digital marketing in a cookieless world. As privacy regulations tighten and major browsers phase out third-party cookies, marketers face new challenges in retargeting and personalization. Join me as I delve into innovative strategies like leveraging first-party data, contextual advertising, and AI-driven tools to maintain effective and privacy-conscious marketing. Discover how businesses can adapt by embracing server-side tracking, predictive modeling, and cohort-based targeting. Learn from successful case studies and uncover emerging trends that will shape the future of digital marketing. Tune in to equip yourself with the knowledge to thrive in this privacy-focused era, turning challenges into opportunities for impactful and compliant marketing campaigns.

Play episode