Who we are
Hy Digital is a digital growth consultancy in Bangkok. HubSpot Platinum Partner. We work with B2B teams across Asia.
Some of our work we do for you. Advertising, SEO, server-side tracking, CRM implementation, AI automation. The technical setup most marketing teams can't easily staff.
The rest sits alongside your team. Marketing strategy, CRM adoption, AI readiness. We guide, your team executes.
Either way, we fill the gaps. We don't replace teams.
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Brands we've worked with
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How we work
Two modes, depending on what your team has and what it needs.
Gap-filling. Where your team doesn't have the expertise, we run it. Server-side tracking, HubSpot implementation, paid media setup, custom AI workflows.
Advisory. Where your team has the strength, we sit alongside. Strategy, CRM adoption, training, AI readiness. We plan, your team runs it.
Most clients use both. Some only need one.
Why teams pick us
HubSpot Platinum Partner
First Platinum-tier HubSpot partner active in Thailand. We implement and optimize HubSpot for B2B teams.
Data-Driven Execution
Server-side GA4, Consent Mode v2, GTM. We set up tracking that survives cookieless 2026.
How we engage
We work the way your team works. Project sprints, monthly retainers, or strategic advisory by the hour.
AI automation
We build AI workflows, custom agents, and HubSpot automations that your team uses daily.
Want to see if we're a fit?
Umi runs Hy Digital. Before this, he was at Google, then at Rocket Internet, the incubator behind Foodpanda and many other online businesses worldwide. He built and scaled startups across multiple markets during that time.
What that means for clients: Umi has actually run growth at scale. Most agency founders sell strategy. Umi has implemented it. The work we do is shaped by what actually moves a business, not what sells a deck.
Where we focus
Advertising, SEO, server-side tracking, HubSpot CRM, marketing automation, and custom AI. Done by a small team. Reviewed by senior people. Delivered without a deck.
If your team already runs marketing well and just needs technical execution, we slot in. If you need a strategic view first, we start there.
Certified partners
Frequently Asked Questions
What's different about working with you?
Most agencies sell campaigns. We work as a growth consultancy. We start by looking at your funnel end to end (where leads come from, how they convert, what happens in your CRM after) and pick the moves that actually move revenue. Some of those moves we run for you. Others we hand back to your team.
Do you only work with businesses in Thailand?
No. We're based in Bangkok and work across Asia and globally. The HubSpot, AI, and tracking work doesn't care about borders. Most of our clients sit in Thailand, Singapore, or the broader APAC region, with several in Europe and North America.
We already have an in-house marketing team. Can you still help?
Yes, often. The advisory mode is for teams that already have execution muscle. We sit alongside you, train your team on HubSpot or tracking, and give a strategic view. The gap-filling mode is for technical work your team doesn't want to staff for: server-side tracking, CRM implementation, AI automation. Most clients use both.
How do you actually use data in your work?
We start by making sure you can actually measure what's happening. Most teams can't. Server-side tracking, GA4 set up properly, Consent Mode v2, attribution that survives cookieless 2026. Then strategy decisions get made on real numbers, not Last Click in a broken setup.
What industries do you work in?
B2B, hospitality, real estate, education, e-commerce. The biggest patterns are HubSpot implementation for B2B teams and tracking + LINE integration for hospitality. We have dedicated industry pages with specific examples and case studies.