SALES & MARKETING AUTOMATION · PLATINUM PARTNER

Stop chasing leads manually. Automate the work that doesn't need you.

Most sales and marketing teams lose hours every week on work HubSpot can run on its own: stage updates, lead routing, follow-up emails, list segmentation, lead scoring. We build the workflows that take that work off the team.

Hy Digital is a HubSpot Platinum Partner. We've built automation for B2B sales, hospitality, real estate, education, and e-commerce teams across Thailand and Asia.

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Full Funnel Digital Marketing

The cost of staying manual

Manual sales and marketing work doesn't just cost time. It costs deals. Four ways it shows up.

Leads slip through the cracks

Forms come in, nobody follows up fast enough. Hot leads cool by the time someone notices. The pipeline leaks at the top.

Reps do work the system should do

Manual data entry, manual stage updates, manual follow-up emails. Hours per week per rep on tasks HubSpot can run on its own.

Marketing and sales speak past each other

Marketing thinks the lead was qualified. Sales thinks it wasn't. Without automated handoff rules, the two teams keep arguing about the same leads.

The CRM is a graveyard, not an engine

Contacts pile up in HubSpot. Nothing happens to them. No nurture sequences, no lead scoring, no re-engagement campaigns. The list grows but doesn't generate revenue.

Sound familiar?

If your sales and marketing teams keep hitting the same walls, the automation layer is probably the missing piece.

Repetitive manual work

The same tasks done by hand every week: contact creation, deal stage updates, internal handoffs, follow-up reminders. Different reps do them differently. Inconsistent results.

Follow-ups slip

Reps forget to follow up. Tasks fall through. Sequences exist but never get assigned. The discipline isn't there to keep the cadence consistent.

Leads go cold

Leads sit in HubSpot with no nurture flow. They go cold. By the time sales reaches out, the prospect already chose someone else.

Marketing and sales disconnected

Marketing runs campaigns in one tool, sales works leads in another. No shared scoring, no shared handoff, no shared definition of qualified. Each team optimizes its own metric in isolation.

Take the manual work off the team.

Automation that runs your nurture, routes your leads, scores your contacts, and updates your deals. Built on your HubSpot account by senior consultants who do this every day.

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AUTOMATION SCOPE

What we automate in HubSpot

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Lead nurturing workflows

Trigger-based email sequences that respond to actual user behavior: form submission, page view, content download, sales-cycle stage change. Replaces generic newsletters with targeted, conditional flows.

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Pipeline + deal automation

Deal stage automation, task assignment, internal notifications, owner rotation, SLA timers, and lead routing rules. The pipeline runs itself; reps focus on conversations, not admin.

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Sales sequences

Sales sequences with personalized tokens, auto-pause logic, and reply detection. Reps enroll a contact in one click; HubSpot handles the rest. Built for outbound, follow-up, and re-engagement.

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Lead scoring + segmentation

Lead scoring rules and segmentation logic that align marketing's MQL definition with sales' SQL handoff. Custom score properties, decay logic, behavioral and demographic inputs. Sales gets clean, qualified handoffs.

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Ongoing tuning + reviews

Quarterly reviews of every active workflow: enrollment rates, completion rates, where contacts get stuck. Tune the rules, retire what's not working, build the ones the team needs next.

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Two ways we run HubSpot automation work

Pick the model that fits your stage. Same senior team either way.

Project build

One-off engagement to design and ship a defined set of automations: lead routing, nurture sequences, pipeline rules, lead scoring, sales sequences. Discovery, build, test, document, train. Best when you have a specific gap to close and the team will own the day-to-day after.

Ongoing automation retainer

Monthly engagement covering continuous tuning + new automation work as the business changes: workflow optimization, new sequences, segmentation refresh, attribution tweaks, edge-case fixes. Best for teams with active campaigns who want a partner watching the account and improving it every month.

HubSpot Platinum Partner. 25+ HubSpot implementations behind us. The same senior team that builds the automation manages it afterwards. No handoff, no junior takeover.

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Ready to take the manual work off your team?

Book a 15-minute consultation. We'll review your current setup and map out where automation will move the needle first.

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Strategy, Insights & Resources

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Frequently asked questions

What can HubSpot actually automate?

The work that's most worth automating in HubSpot:

  • Lead routing: auto-assign new leads based on geography, industry, deal size, or rep capacity.
  • Nurture sequences: trigger-based email flows tied to behavior (form fill, page view, content download, deal stage change).
  • Lead scoring: point-based or AI-based, combining demographic and behavioral inputs, with decay logic for stale contacts.
  • Pipeline automation: deal stage triggers, task auto-assignment, internal Slack/email notifications, SLA timers.
  • Sales sequences: multi-step outbound or follow-up cadences with auto-pause on reply.
  • List segmentation: dynamic active lists that update themselves as contact properties change.
  • Internal handoffs: MQL-to-SQL routing, lifecycle stage progression, ticket creation from form submissions.

Can HubSpot connect to our other tools?

Yes. HubSpot has native integrations with most common tools (Slack, Gmail, Outlook, Zoom, LinkedIn Sales Navigator, Stripe, Shopify, WordPress, etc.) plus an open API for custom builds. We've connected HubSpot to LINE OA (via our Conxsys product), to PMS systems for hotels, to bespoke internal databases, and to Salesforce for clients running both CRMs in parallel. If your tool has an API, we can wire it up.

Do you advise on the strategy, or just build what we ask?

Both. Most clients come with a vague sense of what they need ("automate our follow-up") and we run discovery to map what should actually be automated, in what order, with what rules. The strategy comes first; the build follows. If you already know exactly what you want, we'll build it. If you don't, we'll figure it out together.