SEO + GENERATIVE ENGINE OPTIMIZATION

SEO and GEO for AI search.

Search has changed. Google AI Overviews answer the question before the user clicks. ChatGPT, Perplexity, and Bing Copilot cite their sources. Half of high-intent search now ends before a user reaches your site.

Hy Digital's SEO consultancy covers both traditional Google rankings and AI answer engines. Technical SEO foundation, structured data, E-E-A-T authority signals, and content built to be cited by LLMs as well as ranked by Google.

B2B teams across Thailand and Asia. HubSpot Platinum Partner.
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What you lose when SEO is broken

Search shifted under everyone's feet. Old SEO playbooks underperform in a world where AI answers the question first and Google rewards entity clarity over keyword density.

 

Invisible to AI search

ChatGPT, Perplexity, and Google AI Overviews skip your content when structured data and entity signals aren't legible to LLMs.

Higher ad costs

When organic visibility falls, paid media has to make up the gap. CAC rises, ROAS falls, the budget reshuffles.

Outranked locally

Competitors with proper schema, server-side rendering, and Core Web Vitals show up above your business in your own market.

Generic content trap

Pages written for keyword density without expertise signals lose to E-E-A-T-strong sources every time. AI answer engines especially.

If any of these match, we should talk

Not every SEO problem is the same. The four most common patterns we see in B2B teams that come to us:

Your traffic is flat or falling

Pre-AI Overviews you ranked. Post-AI Overviews the click went to the answer box. Total traffic is flat or down despite the same content quality.

Your brand isn't cited by AI

Type your category into ChatGPT or Perplexity. If competitors get cited and you don't, that's a structured-data and authority gap, not a content gap.

You target keywords without intent Keyword volume is no longer the strongest signal. AI answer engines weight search intent and entity clarity. Most older keyword strategies don't reflect that.
Your site is technically slow Slow Core Web Vitals, missing schema, no structured data for your entities. Foundation issues that hurt you on Google AND on AI answer engines.

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OUR APPROACH TO SEO + GEO

What we actually do

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Full SEO + GEO audit

Technical SEO, on-page, content, schema, and AI-search legibility audit. We tell you which issues actually move rankings and LLM citations, and which don't matter.

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Keyword + intent strategy

Volume, difficulty, intent, and entity clarity. We map keyword clusters that win on Google AND get cited in ChatGPT, Perplexity, and Google AI Overviews.

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Technical SEO foundation

Core Web Vitals, schema markup, structured data for entities, server-side rendering. Your site speaks the language LLMs and Google both understand.

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Content built for AI citation

E-E-A-T, expert-credentialed content, structured authority signals. We don't keyword-stuff. We build content that gets quoted as a source by AI answer engines.

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Tracking that survives 2026

GA4, GSC, server-side tracking, plus AI citation monitoring. Real-time dashboards covering organic rankings, AI answer engine mentions, and conversion attribution.

Two ways we work on SEO

Project-based or ongoing, depending on where you are.

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Done-for-you SEO + GEO

We run the full SEO and GEO program. Audits, technical fixes, content production, link building, monthly reporting. Your team focuses on the rest of the business.

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Advisory + your team

Your in-house team has marketing strength. We bring strategy, technical SEO, AI search expertise, and training. We plan, your team executes. We review.

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Brands we've worked with

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Client story

Botanica Luxury Villas

Botanica Luxury Villas: SEO + full-funnel marketing

For Botanica Luxury Villas, the SEO foundation work paired with full-funnel marketing produced 25% organic traffic growth, 10 million impressions across paid and organic, 600,000 clicks, and more than 5,000 leads over the engagement period.

READ FULL CASE STUDY

Want to see if your SEO is leaving traffic on the table?

20-minute call. We'll look at your current organic traffic, AI search visibility, and Core Web Vitals. You leave with 3 first moves, whether we work together after or not.

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Frequently asked questions

How long does SEO take?

Real ranking shifts usually start within 8 to 12 weeks for technical fixes, and 3 to 6 months for content and authority work. AI answer engine citations can come faster, sometimes within weeks once the structured data is in place. Compounding effects show after 6 to 12 months.

What's the difference between SEO and GEO?

SEO is about ranking on Google's traditional search results. GEO (Generative Engine Optimization) is about being cited by AI answer engines: ChatGPT Search, Perplexity, Google AI Overviews, Bing Copilot. The technical foundation overlaps (schema, structured data, page speed). The content strategy is different. SEO rewards keyword and link signals. GEO rewards entity clarity and citation-worthy authority.

Can SEO replace paid advertising?

Long term, often yes. Organic traffic and AI citations are the highest-trust traffic source you have. We treat SEO as a CAC-reducer over 12 to 24 months. Most clients keep some paid for velocity and category awareness while the SEO foundation compounds.

How do you pick keywords?

Search intent first, volume second, competition third. We weight entity clarity heavily because it determines whether AI answer engines surface you at all. We don't optimize for vanity keywords. We track which queries get cited in ChatGPT, Perplexity, and Google AI Overviews for your category, and reverse-engineer from there.

Project or retainer?

Project audits are useful if your team can execute the fixes themselves. Retainers make sense when ongoing content production, technical work, and AI citation tracking are needed. Most B2B teams need at least 6 months for the SEO + GEO foundation to compound.