Columbia Pictures Aquaverse Doubles Sales with Strategic HubSpot Implementation
Columbia Pictures Aquaverse is a major theme and water park in Thailand that brings popular Columbia Pictures movies to life through immersive themed zones and attractions. As a multi-faceted entertainment destination serving families, corporate groups, and tourism partners, the park needed a robust system to manage their complex sales operations across multiple channels.
THE CHALLENGE
Columbia Pictures Aquaverse faced complex sales and operational challenges that were limiting their revenue potential and operational efficiency:
- Fragmented Sales Channels
- Partnership Management Complexity
- Inefficient Lead Management
We implemented a comprehensive HubSpot Sales Hub and Marketing Hub solution, creating specialized pipelines and automation workflows tailored to Columbia Pictures Aquaverse's unique multi-channel sales structure:
- Pipeline Architecture : We designed specialized pipelines with different approach for Partner sign-up, Partner bookings, corporate sales and walk in.
- Partnership Management : Custom conditional fields and automated tasks were implemented at each pipeline stage to ensure systematic partner onboarding, contract management, and performance tracking. This enabled clear visibility into partnership ROI and streamlined partner relationship management.
- Integrated Communication System : Shared inboxed are established for different teams, ensuring all clients and partner communications are captured and accessible to the right personnel.
- Lead Nurturing:Strategic email sequences were implemented to systematically follow up with B2B corporate leads, ensuring consistent engagement and improved conversion rates for high-value corporate bookings.
- Product Library and Quotation System: HubSpot's product library was configured with the park's various ticket types, packages, and corporate offerings, enabling quick and professional quotation generation.
- Comprehensive Reporting Dashboard: Custom dashboards provide real-time visibility into partner sign-ups, sales attribution by channel, daily ticket sales, and team activity metrics.
- Marketing Integration: HubSpot Marketing Hub was utilized for social media posting and content management, creating a unified platform for both sales and marketing activities.
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The strategic HubSpot implementation delivered transformative results for Columbia Pictures Aquaverse's sales performance and operational efficiency:
- Doubled Annual Sales Performance: Since implementing HubSpot, the park has achieved double the sales volume year-over-year, demonstrating the power of organized, systematic sales processes and improved lead management.
- Enhanced Partnership Visibility: Management now has insights into partner sign-up rates and can clearly track which partnerships generate the most revenue, enabling strategic decisions about partnership development and resource allocation.
- Improved Sales Efficiency: All sales activities are now tracked and managed systematically, resulting in more closed deals and significantly improved conversion rates across all channels.
- Data-Driven Decision Making: Real-time dashboards provide daily ticket sales data, partnership performance metrics, and revenue attribution, enabling agile business decisions and strategic planning.
- Increased Team Activity and Accountability: Team activity tracking has improved dramatically, providing management with clear visibility into email communications, and task completion rates across all departments.
Columbia Pictures Aquaverse now operates with complete visibility across all sales channels, systematic partnership management, and the operational framework necessary to continue scaling their unique entertainment business while maintaining the magical experience that sets them apart in the competitive theme park industry.
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Whether you're looking to streamline your sales pipeline, improve operational efficiency, or gain better visibility into your business metrics, we specialize in creating custom HubSpot solutions that transform how businesses operate and grow.