From 260 to 61,720 Monthly Searches: Growing Chatrium Grand Bangkok
Chatrium Grand Bangkok is a luxury hotel located in the heart of Bangkok, Thailand. They opened their doors on November 28th, 2022 and wanted to increase their online presence through digital marketing on Facebook and Google.
THE GOAL
- Increase online presence of Chatrium Grand Bangkok
- Use a full funnel digital marketing strategy
- Create awareness, consideration, and conversion campaigns to target potential customers
- Increase brand visibility and reach for people interested in luxury hotels in Bangkok
- Showcase the hotel's unique selling points and features to potential customers
- Offer special promotions and discounts to encourage potential customers to book a stay at the hotel
Reach, Engage, Convert
The HYPR full funnel digital marketing strategy was implemented using Facebook Ads and Google Ads.
Awareness
Facebook Ads were used to create awareness campaigns that targeted people who were interested in luxury hotels in Bangkok. The ads were designed to showcase the hotel’s amenities and features.
Consideration
Facebook Ads and Google Ads were used to create consideration campaigns that targeted people who had shown interest in luxury hotels in Bangkok. The ads were designed to showcase the hotel’s unique selling points and features, such as the location, room amenities, and services.
Conversion
Facebook Ads and Google Ads were used to create conversion campaigns that targeted people who had shown interest in Chatrium Grand Bangkok. The ads were designed to offer special promotions and discounts to encourage them to book a stay at the hotel.
Transactions increased by 30%
The HYPR full funnel digital marketing strategy implemented for Chatrium Grand Bangkok was a resounding success, resulting in a remarkable increase in the hotel’s online presence. Within just one year, monthly searches for the hotel soared from a mere 260 to an astounding 61,720, a staggering improvement that speaks to the effectiveness of the strategy. The campaign not only successfully targeted potential customers at each stage of the buyer’s journey but also generated significant interest and demand for the hotel among luxury travelers searching for accommodations in Bangkok. These impressive results are a testament to the power of a comprehensive digital marketing approach and the ability to achieve remarkable outcomes for businesses seeking to increase their online visibility and reach.
- Monthly searches for Chatrium Grand Bangkok increased from 260 to 61,720 within one year
- The HYPR full funnel digital marketing strategy was a resounding success
- The strategy effectively targeted potential customers at each stage of the buyer's journey
- The campaign generated significant interest and demand for the hotel among luxury travelers searching for accommodations in Bangkok
Let's Discuss How We Can Help Your Business Grow
Are you a hotel manager struggling to reach your target audience and boost bookings? Let Hy Digital help you achieve your goals with a full funnel marketing strategy using Facebook and Google ads. Contact us today to learn more!