Full Funnel Strategy: How Hy Digital Boosted Revenue for BYD Lofts
BYD Lofts is a hotel that offers 65 serviced apartments in the heart of Patong, Phuket, Thailand. The hotel is just a 5-minute walk from the beach. Hy Digital’s objectives were to increase brand awareness, generate leads, increase revenue, and drive bookings.
THE GOAL
- Increase brand awareness
- Generate leads
- Increase revenue
- Drive bookings
Reach, Engage, Convert
Hy Digital’s full funnel strategy for BYD Lofts was designed to create brand awareness, generate leads, increase revenue, and drive bookings. To achieve these objectives, Hy Digital utilized a three-step process that included the Awareness, Consideration, and Conversion Stage.
In the Awareness Stage, Hy Digital’s Google Ads and Facebook Ads campaigns targeted people who had shown interest in travel, hospitality, and tourism. By designing ads that introduced BYD Lofts and its unique features to the audience, Hy Digital aimed to create brand recall among the target audience.
In the Consideration Stage, Hy Digital targeted people who had already engaged with the hotel website or social media pages. By using retargeting ads to remind potential customers of the hotel’s features and benefits, and running ads highlighting customer reviews, amenities, and attractions nearby, Hy Digital aimed to get potential customers to consider BYD Lofts as their preferred hotel when they visited Phuket.
In the Conversion Stage, Hy Digital’s objective was to convert potential customers into paying guests. By targeting people who had shown interest in Phuket and had already engaged with the BYD Lofts website or social media pages, Hy Digital designed ads that showcased the hotel’s offers, promotions, and discounts. The objective was to drive bookings and increase revenue.
Transactions increased by 30%
The results of Hy Digital’s full funnel strategy for BYD Lofts speak for themselves. Revenue increased by 41.64% compared to pre-COVID levels, e-commerce conversion rates increased by 40.01%, and transactions increased by 30.69%. The average order value also increased compared to pre-COVID levels, and monthly brand searches increased from 320 to 3600.
By using a data-driven approach that targeted the right audience at each stage of the customer journey, Hy Digital was able to achieve significant results for BYD Lofts. Their full funnel strategy not only increased brand awareness but also generated leads, drove bookings, and increased revenue.
If you’re looking for a marketing agency that can help your business achieve similar results, Hy Digital is the right choice. With their experience in creating effective full funnel strategies, they can help your business increase brand awareness, generate leads, drive bookings, and increase revenue. With Hy Digital as your marketing partner, your business can achieve its marketing objectives and stand out in a competitive market.
- Revenue increased 41.64% compared to pre-COVID levels
- E-commerce conversion rate increased by 40.01% compared to pre-COVID levels
- Transactions increased by 30.69% compared to pre-COVID levels
- Average order value increased compared to pre-COVID levels
- Monthly brand searches increased from 320 to 3600
Let's Discuss How We Can Help Your Business Grow
Are you a hotel manager struggling to reach your target audience and boost bookings? Let Hy Digital help you achieve your goals with a full funnel marketing strategy using Facebook and Google ads. Contact us today to learn more!