Destination Outpost Boosts Direct Ecommerce Revenue by 2,346%
Destination Outpost is a Coliving Hospitality Brand with locations in Bali (Canggu, Ubud) and Sri Lanka (Weligama). They approached our marketing agency with the goal of increasing direct ecommerce revenue and driving more potential buyers to their official website.
THE GOAL
- Create awareness by pushing content to people most similar to their clients
- Stay on top of mind through continuous engagement and brand reinforcement
- Drive potential buyers to the official website to avoid competitors and commissions on Online Travel Agents (OTAs)
Reach, Engage, Convert
Targeted content marketing
We distributed content that was relevant to our target audience and pushed it to people who were most similar to Destination Outpost’s clients. This helped create awareness and interest in the brand.
Continuous engagement
We stayed on top of mind by creating and sharing regular content, engaging with our audience, and keeping them updated on the latest promotions and events.
Direct ecommerce strategy
We worked to drive potential buyers to the official website by creating a direct ecommerce strategy. This included creating a seamless online booking experience, offering exclusive deals and promotions, and reducing the reliance on OTAs
Revenue Increased by 2,346%
The marketing strategies implemented for Destination Outpost included targeted content marketing, continuous engagement, and a direct ecommerce strategy.
The targeted content marketing aimed to reach the target audience by creating and sharing relevant content, leading to increased brand awareness and interest. Continuous engagement was maintained through regular content creation and audience engagement, keeping the brand top of mind.
The direct ecommerce strategy aimed to drive potential buyers to the official website by offering a seamless online booking experience and exclusive deals.
After a year of implementation, the results were significant with a 2346% increase in direct ecommerce revenue, a 228% increase in average order value, a 535% increase in unique purchases, an 855% increase in quantity sold (room nights), a 159% increase in ecommerce conversion rate, and a 643% increase in transactions.
- Increased direct ecommerce revenue by 2346%
- Average order value went up by 228%
Unique purchases increased by 535% - Quantity (room nights sold) increased by 855%
- Ecommerce conversion rate increased by 159%
- Transactions increased by 643%
Let's Discuss How We Can Help Your Business Grow
Propel your brand forward with our creative ad strategies. Let's connect.