Discover the Power of Targeted Marketing: Skyview Hotel Bangkok's Story
Skyview Hotel Bangkok, a place where luxury and comfort meet in the heart of the city. This hotel, located in the vibrant Phrom Phong area, had faced a challenge in attracting guests and driving bookings. That’s where our agency stepped in, utilizing digital marketing strategies to help boost the hotel’s presence and attract new visitors. Thanks to our efforts, the Skyview Hotel Bangkok is now a sought-after destination for travelers looking for a comfortable and convenient stay.
THE GOAL
- Enhance visibility and reach by targeting the right audience with personalized content that resonates with their ideal clientele.
- Elevate brand recognition and loyalty through consistent engagement and reinforcement, keeping the Skyview Hotel Bangkok top-of-mind.
- Directly engage with potential buyers and steer them towards the official website, avoiding costly commissions from Online
Reach, Engage, Convert
The strategy was to distribute content that would appeal to the hotel’s target audience and disseminate it to individuals who closely resemble the hotel’s clients. To achieve this, the content was tailored to resonate with the target audience and was strategically pushed to the right people.
To maintain top-of-mind awareness, constant engagement was maintained with the audience through the use of different forms of content, which helped to reinforce the brand. To generate sales, potential buyers were directed to the hotel’s official website, rather than using online travel agents that often charge commissions.
This approach not only helps to avoid additional costs, but it also allows the hotel to have a direct connection with its customers, leading to a more personal and positive experience.
Brand Searches from 1,930 to 18,100
Our agency’s expert execution of targeted content marketing elevated the Skyview Hotel Bangkok to new heights, skyrocketing direct revenue and elevating brand recognition. Despite the adversity posed by the COVID-19 pandemic and the cut-throat competition on online travel agents, our strategy proved triumphant.
We wholeheartedly recommend that other hotels seeking to reach their full potential seek out our proven marketing solutions. The results speak for themselves: in a mere 12 months, the hotel experienced a 100% increase in direct revenue, surpassing pre-COVID levels. Brand searches skyrocketed, surging from 1,930 to an impressive 18,100.
- Within a year, the hotel's direct revenue doubled compared to pre-COVID levels.
- Monthly brand searches for the hotel increased from 1,930 to 18,100.
Let's Discuss How We Can Help Your Business Grow
Are you a hotel manager struggling to reach your target audience and boost bookings? Let Hy Digital help you achieve your goals with a full funnel marketing strategy using Facebook and Google ads. Contact us today to learn more!