Club Wyndham Asia
CLUB WYNDHAM ASIA

Club Wyndham Asia Transforms Lead Generation & CRM with Hy Digital

Club Wyndham Asia is a leading vacation ownership brand offering travel packages and experiences across Southeast Asia. Their growth relies heavily on high-quality lead generation to fuel memberships and bookings across Thailand, Indonesia, Malaysia, Singapore, and the Philippines.

THE CHALLENGE

  • Scale lead generation across multiple Southeast Asian markets
  • High cost per lead (CPL) from in-house campaigns
  • No trackable lead flow and qualification stages
  • Lost in unstructured follow-up for generated leads
  • Inefficient marketing execution leaving sales teams without actionable insights
LET'S CHAT
THE SOLUTION

Hy Digital stepped in to transform both advertising and CRM processes:

  • Advertising Overhaul
    • Took over all country-specific ad accounts across SEA.
    • Designed and executed performance-driven Meta & Google Ads campaigns regionally.
    • Introduced chat-based lead capture for higher-volume acquisition.
    • Reduced CPL from 15–20 SGD to just 3–4 SGD.

  • HubSpot Implementation & Optimization
    • Integrated HubSpot CRM to capture every lead from ads, chat, and landing pages.
    • Automated lead qualification rules to filter and segment contacts for relevant marketing campaigns.
    • Built evergreen re-engagement campaigns that continuously nurture cold or lost leads.
    • Activated advanced reporting dashboards for pipeline visibility and ROI tracking.
    • Enabled smaller marketing teams to handle campaigns efficiently, freeing time for strategy and creative work.
HUB THEY USE
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OTHER TOOLS THEY USE
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THE RESULTS
  • 600–800 leads generated daily across five SEA markets
  • CPL reduced by more than 75%
  • Full end-to-end lead management in HubSpot CRM
  • 20–25% of previously lost leads re-engaged through HubSpot automations
  • 7–10% conversion rate from re-engaged leads into bookings and memberships
  • Marketing team now focuses more on campaign creation and strategy rather than manual execution
Impressed With the Results?

Let's Discuss How We Can Help Your Business Grow

Whether you want to increase direct bookings, personalize guest experiences, or gain clearer insights into your property performance, we build custom HubSpot solutions that help hotels streamline operations and drive long-term growth.

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