NTUC First campus
NTUC FIRST CAMPUS

NTUC First Campus Drives Double-Digit % Increase in Enrolments with HubSpot CRM

NTUC First Campus (NFC), one of Singapore’s largest and most respected early childhood education providers, is committed to creating bright futures for every child. Serving over 29,000 students across 180+ centers, NFC needed to overhaul its operational infrastructure to manage ambitious growth, improve the parent experience, and empower its 5,000 employees.

THE CHALLENGE

As NFC continued to scale, their lack of a modern Martech infrastructure created significant inefficiencies that impacted their ability to grow and serve families effectively:

  • Fragmented and Manual Lead Management
  • Lack of a Unified Data Source
  • Poor Prospective Parent Experience
  • Siloed Departmental Operations
LET'S CHAT
THE SOLUTION

NTUC First Campus overhauled its operations by strategically implementing the HubSpot CRM platform. The solution was built on several key pillars:

  • Integrated CRM Platform Implementation: The HubSpot suite, including Marketing, Sales, and Operations Hubs, was implemented to consolidate all lead management, parent communication, and marketing activities into a single, unified system.

  • Intelligent Automation : Hundreds of custom workflows were built within HubSpot to automate the entire lead management process. This ensures every inquiry receives an immediate response, is assigned to the right advisor, and is nurtured effectively through the enrollment journey.

  • Creation of a Single Source of Truth: All prospective parent data was migrated and centralized into HubSpot CRM. This armed enrollment advisors with critical context—like a child's age, location proximity, and date of interest—enabling them to have more meaningful and personalized conversations.

  • Custom Reporting & Journey Visibility: Robust reporting dashboards were configured within HubSpot to give NFC's leadership and teams complete visibility into the parent journey. This clarity helps them identify gaps, measure campaign success, and make data-driven decisions to continually optimize their outreach.
HUB THEY USE
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THE RESULTS

The strategic implementation of HubSpot transformed NFC’s operational capabilities and produced outstanding, measurable results:

  • Double-Digit % Increase in Student Enrolments: By optimizing the entire lead-to-enrollment process, NFC successfully converted more interested parents into enrolled families, achieving a significant, double-digit percentage growth in admissions.

  • Over 5,000 Hours in Annual Productivity Gains: HubSpot's automation completely eliminated the need for advisors to sift through leads manually. This massive efficiency boost allowed the team to focus on high-value conversations and conversion activities.

  • Dramatically Improved Parent Engagement: With access to complete interaction histories, advisors shifted from "transactional" calls to highly informed, consultative conversations. This vastly improved the quality of engagement and built stronger trust with families

  • Seamless Marketing and Sales Alignment: Operating from a single platform with shared data, the marketing and enrollment teams are now fully aligned. This eliminated inter-departmental friction and created a cohesive, well-oiled machine focused on achieving growth targets.

NTUC First Campus now operates with unprecedented efficiency, a fully aligned revenue team, and the data-driven insights needed to scale effectively. The HubSpot platform has provided a powerful foundation for future growth, ensuring they can continue to provide an exceptional experience for families while expanding their mission to enable a bright future for every child.

Disclaimer : This case study is an adaptation of an original success story published by HubSpot, Inc., showcasing the platform's capabilities for organizations in the education sector. Full credit is given to  HubSpot for the original content and customer success.

 

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