Marketing Strategies that Delivered: The Slate Phuket Hotel Case Study

Reach, Engage, Convert

Created awareness by pushing their content to people most similar to their clients: We used social media targeting and retargeting to reach potential customers who were similar to the hotel’s current clientele. This helped to increase brand awareness and attract direct bookings.

Staying on top of mind through content by continuous engagement creating brand reinforcement: We created a content marketing strategy that included blog posts, social media posts, and email marketing campaigns. This helped to keep the hotel’s brand at the forefront of potential customers’ minds and reinforce the hotel’s brand.

Driving potential buyers to the official website to avoid competitors on Online travel agents and commissions: We used digital advertising and search engine optimization (SEO) to drive traffic to the hotel’s official website, where customers could book directly and avoid commission fees from OTAs.