Top Hotel Marketing Trends for 2024 and What's Next in 2025

As 2024 comes to a close, let's recap the top hotel marketing trends of the year and explore which ones are worth continuing. We'll also highlight emerging trends that hotels should watch closely, offering insights on how to adapt and elevate their business for even greater success.

Overview of 2024 hotel marketing trends 

1) Guest Experiences are a Must.

Guest experiences play a pivotal role in a hotel's success. Modern travelers not only seek memorable stays but also heavily rely on reviews and social proof to inform their decisions. This is where collaborating with influencers and content creators can make a significant impact. 

• Partnering with well-known travel influencers or bloggers and engaging with guest feedback is equally important. 

you can increase your hotel’s visibility and reach a broader audience through authentic, engaging content. These collaborations allow potential guests to experience your hotel through the lens of a trusted figure, which can strongly influence their decision to book. However, it’s not just about visibility. 

Engaging with guest feedback is equally important. Responding promptly and thoughtfully to guest reviews—whether positive or negative—demonstrates that your hotel values feedback and is committed to continuous improvement.

Addressing guest recommendations and concerns not only enhances your reputation but also shows potential guests that you truly care about their experience. This open communication fosters trust and helps position your hotel as one that prioritizes guest satisfaction.

In essence, guest experiences extend beyond the stay itself. By leveraging influencer marketing and actively engaging with guest feedback, you not only boost your brand’s visibility but also reinforce the message that your hotel is dedicated to providing exceptional service and always looking for ways to improve.

2) TikTok for Hotel Marketing

With TikTok becoming a major player in social market segmentation, its impact on travel marketing is undeniable. According to the annual Portrait of American Travelers by MMGY Global, around 40% of travelers over 30 now prefer TikTok over Google as a search tool for travel inspiration. This shift highlights the growing preference for short-form content, which has become a vital way for travelers to quickly and easily gather information.

• Short-Form Content: The Key to Captivating Today’s Hotel Guests 

Businesses increasingly focus on creating short, impactful videos because they cater to today’s fast-paced consumers. TikTok’s bite-sized content allows users to absorb key information in seconds, making it easier for hotels and travel brands to highlight their unique offerings in an engaging and easy-to-grasp format. From showcasing rooms and amenities to sharing guest experiences and local attractions, short content efficiently captures attention.

In a world where attention spans are shrinking, short-form content on platforms like TikTok has become crucial for reaching and influencing travelers. Brands that embrace this trend can stay ahead by delivering concise, visually engaging messages that resonate with today’s audience. 

In our previous blog, we talked about how TikTok strategies can help hotels work more efficiently. In this article, we'll explore even more ways to use TikTok to attract guests, boost your hotel's visibility, and increase direct bookings.

Furthermore, if you're looking to craft content that truly resonates with your audience, we’ve covered this topic in detail in one of our previous blogs. It offers practical tips and strategies that you can customize to align perfectly with your brand identity and core values, helping you build stronger connections with your audience. 

3) AI Generative: A Game Changer for Efficiency

AI is becoming an essential part of daily life, evolving from a simple tool to a powerful asset. More businesses are using AI to increase efficiency and productivity. Generative AI tools, in particular, transform tasks by helping generate ideas, create content, and streamline workflows faster and more effectively.

These tools can ease your team’s workload by automating repetitive tasks and offering creative solutions, allowing for smarter and quicker work. From drafting articles to brainstorming marketing strategies, AI boosts productivity while maintaining high-quality results. However, it’s important to review generated content to ensure it aligns with your brand’s standards for accuracy and relevance.

By integrating AI into your workflow, you can improve efficiency and free up your team to focus on more strategic and creative tasks, making operations smoother and faster.

Hotels like Renaissance Hotels, part of Marriott Bonvoy, are embracing this technology with RENAI By Renaissance, an AI-powered virtual concierge that offers guests personalized local recommendations. 

Additionally, we feature a blog on how hotels can use CRM tools, many of which have AI features to streamline workflows and improve efficiency. You can check it out here.

4) Voice Search Optimization: A Growing Necessity

Voice search has transformed the way people seek information, with over 8.4 billion voice searches conducted worldwide. As more users rely on voice-activated devices to find answers and make decisions, optimizing your SEO strategy to meet this demand is crucial for maintaining visibility.

To capitalize on this trend, businesses can focus on optimizing for long-tail keywords, questions, and conversational phrases. These types of keywords reflect the natural language people use when speaking, making it easier for search engines to match your content to voice queries. 

By enhancing your SEO with these strategies, you can increase your brand’s visibility and meet the expectations of today’s voice search users. 

Embracing voice search optimization is key to staying competitive and responding to the evolving ways people search for information.

5) Branded DMs: The Power of Personalized Communication

In today’s digital landscape, email, and phone calls are no longer the only ways to connect with customers. More people are turning to direct messages (DMs) on social media to engage with accommodations for personalized experiences. 

They expect faster, more private responses and long delays in communication can hurt your brand. 88% of business executives believe that social media will soon be the primary channel for customer service and support. 

Using branded DMs in your strategy not only enhances your brand's visibility and trustworthiness but also responds to the increasing demand for real-time, direct communication.

To fully leverage this tool, it’s important that your responses feel personal and sincere, creating an authentic, conversational experience that resonates with your audience.

By personalizing and humanizing your DMs, you can create stronger connections with your audience and elevate your brand’s reputation.

What to expect in 2025 

1) Augment Reality/Virtual Reality (AR/VR) 

As AI continues to dominate the digital landscape, AR (Augmented Reality) and VR (Virtual Reality) are following closely behind, offering transformative solutions for the hospitality industry. Hotels can harness AR/VR technologies to enhance guest engagement and create immersive experiences. 

By providing virtual tours of rooms, amenities, and local attractions, potential guests can explore the property before making a booking decision. This not only builds trust but also creates a more personalized connection with the guest, allowing them to visualize their stay and increase the likelihood of conversion. 

AR/VR can also be integrated into on-site experiences, such as offering guests virtual concierge services or gamified interactions within the hotel, making their stay more interactive and memorable.

2) Diversity, Equity, and Inclusion 

Happy employees are key to reducing turnover, delivering high-quality service, and boosting guest satisfaction. As we move into 2025, it's crucial for hotels to focus on fostering diversity, equity, and inclusion (DEI) among their workforce to ensure top-notch service—a priority in any successful business.

Women have long led the way in planning family vacations, and solo travel or group getaways with female friends are on the rise. Similarly, the LGBTQI+ community is an increasingly valuable segment, known for higher disposable incomes and a love for adventure and unique experiences. 

To stay relevant, the hospitality industry must mirror these trends by creating an inclusive work environment that reflects the diversity of today's travelers. This shift will not only align hotels with modern travel patterns but also help businesses better meet the needs and expectations of their diverse guest base, ultimately leading to a more satisfying and inclusive experience for everyone.

3) Socially responsible

Today's travelers, especially younger generations and global adventurers, are increasingly prioritizing sustainability and ethical business practices when choosing accommodations.  90% of decision-makers, including families, tech-savvy transient guests, event organizers, and corporate planners, are more likely to choose hotels that demonstrate social responsibility.

Hotels can showcase their commitment through a variety of initiatives such as reducing waste, using renewable energy, supporting local communities, and promoting eco-friendly tourism practices. 

By doing so, they not only attract a broader and more conscientious audience but also strengthen their brand reputation. Demonstrating such efforts can be an effective way to gain the trust of guests who care about the environment and social causes, ultimately driving loyalty and enhancing the guest experience.

4) Local collaboration 

One effective way to elevate guest experiences is by collaborating with local businesses and communities. This approach is accessible to hotels of all sizes and can significantly boost brand visibility and reputation. 

Partnering with local restaurants, tour guides, artisans, or cultural experiences allows hotels to offer guests unique, authentic interactions beyond traditional amenities.

These partnerships not only enrich the guest experience by giving them a deeper connection to the destination but also highlight the hotel’s role in supporting the local economy, which can enhance the overall brand perception and foster loyalty among travelers.

Conclusion:

As we wrap up our exploration of hotel marketing trends for 2024, it’s clear that adaptability and innovation are essential for success in the hospitality industry. Embracing trends like guest-centric experiences, short-form content on platforms like TikTok, and the integration of AI can significantly enhance brand visibility and guest satisfaction. 

Looking forward to 2025, hotels must prioritize diversity, equity, and inclusion, as well as socially responsible practices, to resonate with today’s conscious travelers. By fostering local collaborations and leveraging AR/VR technology, hotels can create memorable experiences that not only attract guests but also build long-term loyalty. Staying attuned to these trends will empower hotels to thrive in an ever-evolving market.

Reaching success isn’t just about following the latest trends—it’s about having a solid marketing strategy too. Luckily, we have a guide to help you navigate any challenges that may come your way.

Download our 'Hotel Marketing & Sales Plan: A Complete Guide to Start Driving More Bookings Online' and take your hotel to the next level. If you'd like to discuss more details, feel free to contact us today.

FAQ