In a digital world that is rapidly evolving with a multitude of new technologies, TikTok stands out as a key social media platform setting new standards for today's business landscape. It has emerged as a significant search channel, greatly impacting its online presence. In this topic, we will delve into strategies that can help your hotel keep pace with this swiftly changing world.
1. TikTok is the Trendsetter.
In a world where mobile devices are essential to daily life, TikTok has become a crucial factor for people today. According to TikTok’s report, over a billion people use the platform to search for what they need, seek temporary enjoyment, or even create their desires. This represents a new standard reflecting the trend of people increasingly spending time on this channel. Establishing a presence for your business on TikTok not only creates massive visibility but can also significantly enhance the effectiveness of your business.
2. Tactics of TikTok.
In a previous blog, we explored TikTok strategies. Today, we will dive deeper to clarify and enhance our understanding of Curiosity Peaked, Storytelling Unhinged, and Bridging the Trust Gap.
Curiosity Peaked on TikTok refers to a trend where content is designed to spark curiosity and encourage deeper exploration. It involves creating engaging and intriguing content that goes beyond providing straightforward answers, prompting users to seek out more information, explore new ideas, or engage with the content in a meaningful way.
Storytelling Unhinged on TikTok refers to a creative approach where storytelling breaks away from traditional structures and embraces unconventional, imaginative, and often surreal narratives. This trend reflects TikTok's unique ability to foster creativity and experiment with new forms of storytelling that deviate from the standard beginning, middle, and end format.
Bridging the Trust Gap on TikTok involves the strategies and practices that brands and creators use to establish and uphold trust with their audience. It highlights the significance of transparency, authenticity, and meaningful engagement in an age where consumers are actively seeking genuine connections and accountability from brands.
3. Example of tactics for your hotel.
Create Content That Sparks Curiosity
- Reveal Hidden Aspects: Share behind-the-scenes content that showcases unseen areas of the hotel, such as secret spots, the process of preparing rooms, or special meal preparations.
- Guest Stories: Feature memorable or unique experiences from guests who have stayed at your hotel.
Utilize Search and Discovery
- Leverage TikTok for Exploration: Use TikTok to highlight what makes your hotel unique. Collaborate with local creators or prominent guests to create content focusing on nearby attractions or special activities hosted at the hotel.
Discovery and Engagement Campaigns
- Travel Challenges: Encourage guests or followers to create videos showing what they discovered during their stay at your hotel, such as local food, special activities, or hidden photo spots.
- Promote Creative Packages: Offer special packages that include various discovery experiences, such as local community tours, participation in local events, and unique dining experiences.
Enhance Transparency and Community Feeling
- Behind-the-Scenes Content: Show how your hotel team works to provide the best guest experience, highlighting attention to detail and transparency in your services.
- Guest Participation: Allow guests to share their reviews or feedback on TikTok and incorporate their input into service improvements, making them feel part of the hotel's community.
Collaborate with Content Creators
- Partner with Influencers Marketing : Work with creators or influencers to promote your hotel through content that emphasizes discoveries or experiences at your property or in the surrounding area. This approach will increase brand reach and credibility.
Conclusion
As mentioned above, it can be concluded that, in addition to establishing an online presence across various social media channels, TikTok is a platform that can no longer be overlooked. However, it’s important to remember that the content you create should be grounded in authenticity and sincerity towards your audience, in order to elevate both your online presence and your hotel.
For those seeking to enhance hotel strategies, we recommend utilizing our ebook "Hotel Digital Marketing and Sales Plan" to refine strategies and plans.
Frequently Asked Questions about TikTok Strategies
